Equipping you and your agency with the information to make informed decisions and make the most impact

This page is targeted at direct marketing companies who need to know about key demographics and sites before they leave the office. We can help them with this forward planning as well as the process of collecting data and analysis of the information they collect.

Visualising and Layering complex data, making it easy to understand and analyse
Bringing together your own information with other specialist data-sets
Helping you make informed decisions based on a sound understanding of where you work (or plan to work)
Comparing support and donations in a given area against geographic, social and economic factors at the click of a button (over time, analysis of such information can demonstrate where events, research and marketing activities are working and highlight where improvement is needed)

EXAMPLE

An organisation has a list of customers and wants to understand better how they are geographically located to create a more targeted communications strategy. As part of the work, we overlay their information with the locations of available media opportunities to create a gap analysis.

We use industry leading GIS technology, but to a different brief: we’re a part of a not-for-profit federation of local trusts called Groundwork, whose aim is to create better neighbourhoods, improve job prospects and encourage greener ways of living throughout the UK.

As well as mapping and analysis, our friendly team also have expertise in capturing data in the field using a variety of software and hardware solutions. Before your field survey teams leaves their base we can help you model and map routes so they can deliver the required information in an achievable timeframe. As part of Groundwork, we are able to bring real-life experience of community development and environmental projects to the table, giving GIS a human side.

EXAMPLE

An advertising agency is pitching to a large national charity. Together, we map their projects against national indicators such as IMD to demonstrate where they are hitting target audiences and where there are greater opportunities. Realising the potential for forward planning, the charity then requests the local development framework be mapped for each Local Authority in the region so they can ensure they work in area highlighted by a key funder.